Overview
DDoğar, branded on site as DDOĞAR NORM YAPI-TEK., is a Turkish manufacturer and supplier of emergency and disaster-preparedness equipment: containers and materials built for earthquake, fire, and flood readiness. Its catalogue centres on purpose-built containers (the AFİS disaster and emergency container, the İSO load container, the chemical-waste container, panel containers, and cabins) alongside a range of preparedness materials.
This is a product category where trust is the whole transaction. Buyers are municipalities, institutions, and large employers planning for the worst day they will ever have. The work reflects that weight: a serious, institutional tone, an orange-and-red accent on white, and product photography of the containers themselves.
The brief
DDoğar came to us for the whole presence, not a brochure. They needed a brand, a website that could carry a serious safety product without overselling it, and the social content to keep it in front of the people who buy it. The hard part was legibility, not persuasion: make a B2B and B2G manufacturer feel credible to institutional buyers, present a technical range clearly, and turn that credibility into a concrete next step, a price request or a direct line to the company.
The Turkish-market audience expects institutional proof and plain answers. Everything had to read as the work of a company you would trust to build the container that holds up when it matters.
Our approach
We took it end to end as one team: the identity first, then the interface, the engineering, and the social content, so the seriousness of the product held together from the logo to the live build.
We built the brand from scratch. The DDoğar wordmark and a restrained system of orange and red on white give the safety signal its due without the visual noise that cheapens a trust-led product. Disaster preparedness invites alarm, and the brand stays clear of it.
The voice followed. The hero asks a direct question rather than shouting a warning, roughly: “are we ready, so we don’t say ‘if only’ in earthquakes, fires, and floods?” It frames preparedness as foresight, not fear, and it puts the buyer and the company on the same side of the problem. From there the site does two jobs: explain the range, and capture the lead.
The earthquake map
The centrepiece is an interactive earthquake map of Turkey, built to be useful in its own right rather than as a decorative widget. It renders the country’s active fault lines and seismic source zones over a MapLibre base, with the geometry processed in Turf. The fault and hazard data come from the ESHM20 European seismic hazard model and carry their real detail, down to seismogenic depth and slip rate.
On top of that sits live earthquake data. Significant events from 1900 to the present are pulled from the USGS feeds and kept current by a server-side sync that writes to a local database and pushes new events out over a live channel. A visitor can switch between fault lines, risk areas, a historical view, a timeline, and a live feed, and scope any of them to a single province.
We generated a page for every province in Turkey, each answering the question a worried buyer actually types: what is the earthquake risk where I am. A dedicated data-sources page credits USGS and ESHM20 in full, and a terms page sets out how the data should and should not be read. The map is a genuine reference tool, and a quiet argument that the company behind it takes the subject seriously.
What we made
Around the map we delivered the full bilingual, multi-page site. It opens on the preparedness question and leads with the emergency and earthquake container, the flagship of the range, then lays out the catalogue clearly: the AFİS disaster and emergency container, the İSO load container, the chemical-waste container, panel containers, cabins, and the preparedness materials.
The flagship container goes deep. Its standard contents are broken out as a browsable material list, with every piece of the 72-hour kit (the first-aid kits, folding stretchers, generators, water filters, emergency lighting, and the rest) given its own entry rather than buried in a PDF. A resources section carries authority content around the product: what the first 72 hours demand, how to read the earthquake map, whether a fault runs under your building.
Credibility sits where buyers look for it. A press section surfaces the company’s coverage in outlets including Habertürk, Hürriyet, Milliyet, and Sabah; a references section displays reference logos including Bosch, Hilton, Marriott, and Pepsi. These are DDoğar’s own references, and we present them as the company does. The price-request and contact form validates the details, collects KVKK consent, and delivers them straight to the company by email, alongside an embedded map and direct contact lines. We also generated an llms.txt, so the site reads cleanly to the AI assistants people increasingly ask first.
Beyond the build, we produce ongoing social content, carrying the same serious, trust-led tone into the company’s channels (Instagram, LinkedIn, YouTube, and the rest), including the product videos that run back on the site.
Outcome
The site is live at ddogar.com: a brand, a bilingual build, an earthquake map that stands on its own, and the social presence around it. The product range reads clearly, the credibility signals sit where buyers look, and the path from “is this serious” to “request a price” is short and direct.
We are precise about what is ours. The brand, the site, the map, and the content system are our work. The press mentions and reference logos are DDoğar’s own, presented as the company shows them; we did not secure those relationships and make no claim over them. The seismic and fault data belong to USGS and ESHM20, credited as theirs. We did not invent the science, and we will not dress the work up with metrics we did not measure. What we stand behind is a serious safety manufacturer with a site that looks and behaves like one.
Gallery
Best seen live.
Visit ddogar.com